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| forward auction ： ウィキペディア英語版 |
forward auction
Forward auction are electronic auctions, which can be used by sellers to sell their items to many potential buyers. Sellers and buyers can be individuals, organizations etc.
Items are commonly placed at a special site for auction (e.g. eBay.com or marketdojo.com). Buyers can continuously bid for the items they are interested in. Eventually the highest bidder wins the item.
Two types of forward auctions are common. The first is a ''liquidate auction''. Here buyers seek to obtain the lowest price for an item they are interested in. The second type is a ''marketing efficiency auction''. Buyers wish to obtain a unique item. the forword auction only for actual user. it is for own consumption not for traders.
==References==
* Efraim Turban et al., ''Information Technology Management: Transforming organizations in the digital economy'' (U.S.A.: John Wiley and Sons,Inc.), 175.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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